In case you all didn't know already, Club21 is a home-grown fashion giant that distributes such luxe designer labels as Marc Jacobs, Dolce&Gabbana, Balenciaga, Mulberry, you name it. And like most other fashion heavy-weights in Singapore, Club21 has its own membership card, one that promises exclusive privileges in the world of designer fashion.
Recently revamped, the card has 4 tiers of membership namely, regular, classic, prestige and elite. Obtaining the lowest tier of membership's easy; simply spend $500 on regular-priced items at any Club21 boutique in the span of 3 months, and voila, the card's yours.
Before you get all excited and think that you've just gotten your ticket to exclusive discounts all year round, here's a reality-check; only classic, prestige and elite membership status get u an all-year round discount (10-15% depending on the tier of membership). Regular membership has no such privileges whatsoever. To get any form of monetary rebate at all for regular members, one has to spend a certain sum of money to redeem vouchers. (last i checked, spending ~$9000 at their boutiques lets u redeem a $250 voucher.)
Discounts aside, the card also promises invites to fashion shows and so-called fashion 'presentations' of fashion's latest offerings. While it may sound tempting to be invited to such seemingly high-profile events and feast your eyes on the latest in designer clothes, the catch is that the exclusivity of the show you're invited to is wholly dependent on how much you spend at their boutiques. Put crudely, spending $x dollars gets u invited to a mini 'presentation' with no seats and where fruit-punch instead of cocktails are served. On the other hand, spending $(x plus an indeterminate sum of money) gets you invited to more exclusive shows where tapas and wine is served.
Don't get me wrong, i've absolutely nothing against how Club21 handles such invites. Afterall, it is entirely logical from a purely business standpoint; reward more the customers who splurge, and less the customers who do not. The point of my post is to warn those who think, naively, that a mere $500 expenditure at their boutiques is going to take them anywhere closer to being a fashion insider, because it doesn't.
So unless you're ready to frivolously blow your savings/hard-earned moolah/parents' money regularly at their stores, i suggest you look for another card---one that hopefully might take you closer to the world of fashion insiders, at a less extravagant price.
PS: Good luck though, it doesn't exist.
Till next time,
Jim
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