Her-meh, Her-mez, Air-mez, Eck-mehz? Which one is the right pronunciation? I’m sure that many of you out there, fashionistas or not, have been put in a spot or have had red creeping up your cheeks because you had no clue as to how to pronounce some luxury brand name. I can also vouch that a good number of you have given your own rendition of ___insert luxury brand___.
Personally, I feel that it is no shame to not know how to pronounce a brand name (since many brand names are not in our native language) though others may not think the same way. They may secretly snub you for a mispronunciation… and well, you may think that they are just snobs. For now, let us leave all value judgments aside. Either way, it’s better to know how to pronounce something rather than not. Well, you have the dough, you buy the fantabulous bag, and it will be good to pronounce its brand name right especially since you are paying substantially for the brand in itself!
Here is a list of brand names you should know how to pronounce!
Agnes B: Ah-ni-ess Beh
Balenciaga: Bah-lin-cee-ah-gah
Balmain: Bal-mah
Bebe: Bee-bee
Bottega Veneta: Bo-tega Ven-e-ta
Bulgari: Ball-gah-ree
Burberry Prorsum: Bur-bur-ree Pror-some
Cartier: Kar-tee-aye
Chanel: Shuh-nail
Christian Lacroix: La-Kwa
Christian Louboutin: Loo-boo-tahn
Dior: Dee-or
Dries Van Noten: Drees Van Know-ten
Diane von Furstenberg: Fur-sten-berg (pronounced as spelled)
Dolce & Gabbana: Dole-ch-aye Ga-bon-na
Dries Van Noten: Drees Van Know-ten
Emilio Pucci: Eh-mi-li-oh Poo-ch-ee
Ermenegildo Zegna: Er-men-a-jeel-do Zen-ya
Etienne Aigner: Eh-tee-yen On-yay
Furla: Fer-luh
Givenchy: Jee-von-shee
Gucci: Goo-chee
Hedi Slimane: Eddy Sli-mahn
Hermès: Err-mez
Hervé Léger: Air-vay Lay-jay
Issey Miyake: Ee-seh Mi-yah-key
Jean Paul Gaultier: Zhan Paul Go-tee-aye
Lanvin: Lon-vahn or Lon-vawn
Loewe: Low-ev-ay
Louis Vuitton: Loo-ee Voo-ee-ton
Madame Gres: Mah-dam Gray
Moschino: Mo-ski-no
Nicolas Ghesquière: Ni-co-la Guess-ki-air (very important!)
Prada: Prah-da
Rodarte: Ro-dar-tay
Thierry Mugler: Tee-air-ree Moog-lay
Versace: Ver-sah-chee
Yves Saint Laurent: Eve San Lor-ron
*This list is the abridged version from the list available at thechicspy.wordpress.com
Gem
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2 comments:
Hey Jim, whoever felt that they had ta' seek validation from the boutique's SAs or their rich snob friends on the pronunciation of brand names, what a douche tsk tsk. Dude, shouldn't we let our wallets do the talking, haha. Interesting post you've got there though, and one last thing, isn't Bebe pronounced as "bear-beh"??
Daryl
Hi there Daryl,
I did a check and it is pronounced as Bee-bee, the boutique name, that is. But in french, it will be pronouced as beh-bay, so I guess you are also right!
Gem
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